Market Research

“I consider LeBel Marketing a vital resource for SteveMadden.com.  I know that I can turn to LeBel Marketing regarding many aspects of our business because they understand the multichannel retail environment and can translate what we need into the right type of research.  We rely on LeBel Marketing to help us make strategic decisions on customer behavior, and they do it in a timeframe and budget that works for us.”

Mark Friedman, President, SteveMadden.com

We have developed a reputation over the past twenty-five years for providing top-notch research and resources.  All of our Research Directors have twenty-five plus years experience in their industry of expertise and direct marketing.  They are experts in their fields, and their direct marketing experience and knowledge is reflected in every facet of our programs.

Our programs will help you better understand crucial issues such as:

  • customer satisfaction
  • customer loyalty
  • reasons for customers lapsing
  • key purchase attributes
  • loyalty programs
  • new product development including product testing and creative testing
  • competition and their products
  • how to attract prospects.

We conduct our research using methodologies like:

  • focus groups
  • quantitative or qualitative phone surveys
  • quantitative online surveys
  • conjoint analysis
  • online focus groups
  • Website Usability labs.

In the context of our overall industry experience, we have performed thousands of research projects, quantitative and qualitative, primary and secondary, based on client needs.

Our staff has worked with many of the top catalog/multichannel retailers and publishers in their industries, as well as companies in the financial, healthcare and insurance industries.  Our clients include B2C, B2B and non-profit organizations, national and international.

A brief listing of our research programs is listed here to provide you with a sense of the types of programs that we offer.

Because of our direct marketing focus, we can tailor our marketing efforts and research to your specific needs and interpret the findings to guide you through your decision-making process.  We will be happy to work with you on each step to help you achieve your goals and objectives.

“I have been doing research projects with Lilliane and her team for over 15 years.  We have done just about every kind of project, including telephone surveys, focus groups, website usability labs, and email surveys.  We have explored dozens of topics and always gained tremendous insights about customer behavior, attitudes and perceptions.  Every project is managed well and executed flawlessly.” 

Phil McAvoy, President, Country Curtains