When a marketing plan is integrated and cohesive, it drives customers more effectively to the brand, helping develop loyal relationships.
Many of today’s companies are still segregating marketing functions into different departments: traditional marketing, e-commerce and search. The strength is in leveraging all three together, taking core principals and applying to all areas. Companies still have managers for these three areas, and depending on corporate culture, they may or may not communicate effectively. If not, messages to consumers are different, separate promotions are run, and ROI from each channel is reviewed separately.
But what about the customer? The customer cares about one thing: finding something quickly and making the purchase in as few steps as possible. Yes, branding is important, and promotional offers can be influential to making a sale, especially during the holidays. But the key to success is a clear, consistent message to the customer, regardless of channel or advertising method.
Leveraging the strength of other advertising methods is important, as well as integrating advertising campaigns so they build on each other.
Choosing the right search partner can be daunting. Making sure that you choose a company that is dedicated to achieving the best results for you can be tricky, and finding an agency that understands the multichannel retail world even more difficult.
LeBel Marketing makes certain that all aspects of marketing are considered and we’ll make the recommendations that are best through one or many of the components below. Our customized programs are developed to meet each client’s unique needs and goals.
- Marketing Plans
- Marketing Strategies
- Brand Development
- Understanding Customer Touchpoints
- Customer Loyalty
- Digital Marketing including SEO and PPC
- Display Advertising
- Social Media Advertising
- Social Media Audits
- Shopping Engines
- Mobile Advertising
- Video Advertising
Contact us today to learn more: Lilliane@LeBelMarketing.com