Google Ad Grants

A Google Ad Grant is a significant way for your non-profit to increase awareness, participation, membership, and fundraising. 

Through Ad Grants, Google will give a qualifying non-profit up to $10,000 per month in Google search ads. 

Benefits

The primary benefit is that you can receive up to $10k/month in Google Ads. This will help increase website activity, and allow you to reach more of the people who are looking for you and your mission.

Requirements

To qualify for a Google Ad Grants, an organization must have a non-profit status – 501(c)(3) validated by TechSoup, which is another great source for non-profits.

Governmental organizations or entities, hospitals or healthcare organizations, schools, institutes, or universities do not qualify.

How to Get and Use a Google Ad Grant

There are a few steps to getting started.  First, you’ll need to get a Google for Nonprofits account.  Once that is verified, create a Google Ad Grants account, submit a survey, take some training, and then get pre-qualified.  When that has been reviewed and verified, you can start creating campaigns and placing ads!

Conclusion

Google’s Ad Grants Help Page says, “The program is designed to help people connect with causes to make a greater impact on the world.”  You can raise awareness, drive more website activity, find more donors and volunteers, and display your message to people who are searching for nonprofits like yours. 

If you have any questions, or would like more information, please contact me at (603) 731-9481 or phil@lebelmarketing.com.  We can help you set up the Program, and even run it for you.

Puget Sound Revels is a performing arts organization that seeks to infuse the community with celebration through traditions of song, dance, and story. As a small, but growing, non-profit, we have a limited advertising budget.  

LeBel Marketing has provided us a way to not only increase our visibility on Google Search through the Google Ad Grant program, but to grow our audience as well.  

They’ve also helped us track these new visitors through Analytics so we can better determine where visitors are coming from and better tailor our marketing campaigns and website.

Mary Lynn
Executive Director
Puget Sound Revels

“I consider LeBel Marketing a vital resource for the John F. Kennedy Library and Foundation.  Since LeBel Marketing has taken over our Google Ad Grant account, we have been able to take full advantage of this program.  We have seen not just an increase in visitors, but also more engaged visitors with more time on the site, and more page views than ever before.  We rely on LeBel Marketing to help us make the most of our participation in the Google Ad Grant program.”  

Rick King, Director of Marketing
John F. Kennedy Library and Foundation